MARKETING SYSTEM AND METHOD FOR CUSTOMER SPECIFIC PROMOTIONS

摘要

A marketing system and method for customer specific promotions providing a yield management tool for casino resort properties to more effectively manage entertainment related assets and inventories to build new and existing customer business The system provides a method for consumers to realize promotional incentives proportional to their wagering status while simultaneously deliverin resort operators a tool to maximize the value of their assets The system utilizes user supplied player wagering and comp data, and historical waging data on said registered users collected by the system to build a customer database defining the waging profiles of customers Built on the foundation of this industry-wide database resource, the system's electronic transaction platform construction provides casino resort properties a facility to interact directly with customers to present compelling customer specific promotional offer at the point of purchase where said customers make casino resort air/room travel plans and review purchase decision options.