METHOD OF PROVIDING ADVERTISEMENT AND EVENT OPTIMIZED FOR WEB USER AND SYSTEM THEREOF

摘要

A method and a system for providing AD and an event optimized to a web user are provided to increase an AD effect based on active participation induced from the web by searching the AD and event optimized to the web user with collected web user information. An information collector(10) receives setting information of the desired AD/event from the user and collects information on the user connected to a website. A search database(20) stores a search detected corresponding to a keyword received from the user. An AD/event information database(30) stores the collected user information and AD/event provision information corresponding to the keyword received from the user. A search result generator(40) generates a searched result screen by combining the search result of the search database and the AD/event information database.