| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide an advertisement delivering system and a method in which an advertisement highly possible to meet the preference of a user can be automatically selected and transmitted. <P>SOLUTION: A system 1 is the advertisement delivering system for transmitting an advertisement to a portable telephone set P1 of a caller during telephone calling. The system 1 comprises: an advertisement database 5; an evaluation information storage section 7 for storing information about evaluation on each advertisement by each user of a portable phone with respect to the advertisement; an advertisement control section 13 for selecting an advertisement; an advertisement sending section 15 for transmitting the advertisement to the portable telephone set P1; an information updating section 25 for acquiring information about evaluation by a caller U1 based on operations of the portable telephone set P1 after the transmission of the advertisement, and updating information about the evaluation; and a similarity calculation section 9 for calculating similarity in combinations of evaluation values between users. The advertisement control section 13 selects the advertisement transmitted to the caller based on the information about evaluation due to each user other than the caller U1 and similarity between the relevant user and the caller. <P>COPYRIGHT: (C)2008,JPO&INPIT |
