| 摘要 |
1. The Integral System for an External Advertisement is characterised in that the conceptual structure thereof results from grouping 50,000, fifty thousand points of sale (tortilla shops), which allows 2,000 two thousand advertisement circuits, including fifty points of sale each, to be operated, where at least 50 structures or advertisements of three different types are located: 1.- Panel (TORTI-PANEL) having a size of 1.20 X 0.60 meters, 2.- A tortilla shop canopy having a size of 0.90 X 2.70 meters, 3.- A banner having a size of 1.50 x 1.00 meters including two views. The present invention is an advertisement reaching an important population sector such as housewives of from about 21 and 42 years old, men of from about 20 to about 41 years old, shop owners and workers, thus being these people the potential consumers of the products or services advertised through 5,000 fifty thousand points of sale (tortilla shops); the advertisement is not limited to products or services, it is use ful for political or any other type campaign.
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