发明名称 |
INDIVIDUALIZED MARKETING TO IMPROVE CAPACITY UTILIZATION |
摘要 |
<p>Suppliers of goods and/or services subject to shifts in capacity utilization design and implement marketing campaigns around utilization forecasts, targeting marketing expenditures on periods of excess capacity rather than periods without excess capacity, and in some embodiments also to alter variables such as pricing, consumer targeting, or even the intensity of the campaign itself on a dynamic basis in response to changing market conditions.</p> |
申请公布号 |
EP1839236(A2) |
申请公布日期 |
2007.10.03 |
申请号 |
EP20060717417 |
申请日期 |
2006.01.05 |
申请人 |
KAYAK SOFTWARE CORPORATION |
发明人 |
SPURR, CHARLES L.;GIZA, JIM;ENGLISH, PAUL;HAFNER, STEVE;PATTERSON, ANDREW |
分类号 |
G06N3/00;G06Q30/00 |
主分类号 |
G06N3/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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