发明名称 METHOD AND SYSTEM FOR DEVELOPING AND MANAGING A COMPUTER-BASED MARKETING CAMPAIGN
摘要 A computer-implemented method of implementing an advertising campaign may include receiving content that includes a plurality of terms, analyzing the content for one or more terms that are relevant to a product or service, using at least one of the relevant terms to develop a plurality of keywords and automatically generating an advertising production sheet comprising at least one of the keywords and a creative. The creative may include one or more terms that are relevant to the at least one keyword. The creative may be used in an advertising campaign. The content may include one or more of a data feed received from an advertiser, data received from a content management system, data retrieved from a network location, data retrieved by performing deep-Web extraction, and data retrieved from a publicly-available Web site.
申请公布号 US2007214048(A1) 申请公布日期 2007.09.13
申请号 US20070753345 申请日期 2007.05.24
申请人 REPRISE MEDIA, LLC 发明人 CHAN JOHN;DESAI PRASHANT;HERSHBERG PETER;RUSSO VINCE;SCHWARTZ RANDY;STYLMAN JOSHUA;LAPP JOEL
分类号 G06Q30/00 主分类号 G06Q30/00
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