SERVICE APPARATUS FOR VOD CONTENTS AND ADVERTISEMENTS MATCHING THEREWITH

摘要

A VOD contents and a service device for AD suitable for the same are provided to raise an AD effect while raising reuse of the VOD contents by simultaneously and dynamically providing the AD suitable for context while providing the VOD contents. A scenario server(300) synchronizes the VOD contents selected by a user with dynamic AD. A mobile terminal(400) has a display part(410) divided into a VOD content display area playing the selected VOD contents and an AD area(420) displaying the dynamic AD. The dynamic AD includes the AD inserted with link information suitable for the VOD contents. The link information has a function for connecting to a site related to the AD depending on user selection, and includes the information suitable for time playing the VOD contents and contents of the VOD contents. If a predetermined key included in the mobile terminal is selected, the scenario server connects the mobile terminal to the site linked to the AD.