| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide an information processing system for advertising medium information allowing an advertisement requester to register advertisement request conditions through a simple operation, allowing an advertising agent substitute to register advertising service substitution conditions through a simple operation, and allowing both of them to select an advertisement partner matching a desired condition from a wide range of targets and to make contract with the selected partner. <P>SOLUTION: This information processing system for advertising medium information provides an advertisement proxy method and systematizes it. In the advertisement proxy method, via an advertisement medium mediating server using a computer system, an advertisement requester can register advertisement request conditions from a terminal, while an advertising agent substitute can register advertising service substitution conditions from a terminal. When the advertisement requester and the advertising agent come to an agreement based on the advertising service substitution conditions and the advertisement request conditions, the advertisement requester pays part of or the whole of expenditures for an advertising material and advertisement, while the advertising agent substitute executes an advertisement by wearing, using, displaying, selling, lending or distributing the advertising material. <P>COPYRIGHT: (C)2007,JPO&INPIT |
