| 摘要 |
PROBLEM TO BE SOLVED: To provide advertisement media that can be recognized by observers in craft. SOLUTION: A built structure has an upward facing surface 10, the upward facing surface being overlaid by an image 11 in the form of first upwardly facing advertising indicia; and the first image arranged for visibility from craft passing over the built structure and so as to be discernable by observers in the craft when the craft is within a predetermined legibility distance of the built structure. Also disclosed is a method of deriving revenue from advertising space, the method comprising the steps of: procuring an upward facing surface and obtaining signage rights to the surface; offering to a third party the surface as a platform for advertising indicia for a predetermined period of time; and procuring the application of the advertising indicia to the surface in such manner as to be observable from craft passing over the surface at a predetermined legibility distance. COPYRIGHT: (C)2007,JPO&INPIT
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