The present invention provides a novel cereal bar formulation comprising Jaggery or sugar in an amount of 30-50 %; Glucose syrup in an amount of 25-45 %; Fat in an amount of 0-15 %; Puffed and expanded rice products in an amount of 8-20 %; Modified starches in an amount of 0.5-5.0 %; Roasted peanuts in an amount of 0-15 %; and Moisture in an amount of 5-12 %, all percentages being expressed in terms of weight.