| 摘要 |
Communication networks and associated methods are disclosed that provide ecommerce services using multimedia ringback tones. A communication network of the invention comprises a network node and a multimedia ringback system. The network node receives a call from a calling party to a called party and routes the call to multimedia ringback system. Multimedia ringback system identifies a multimedia ringback tone for the call that includes an advertisement for an ecommerce entity, and provides the multimedia ringback tone to the calling party. The multimedia ringback system then receives a request to initiate an ecommerce session with the ecommerce entity indicated in the multimedia ringback tone, and routes the call to an ecommerce server of the ecommerce entity responsive to the request.
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