发明名称 Generation of contextual image-containing advertisements
摘要 According to embodiments of the invention, an advertisement-generation system generates image-containing advertisements. The advertisement-generation system includes: at least one feature-selection guideline that specifies at least one recommended feature for image-containing advertisements based on advertiser inputs that specify at least one of advertisement-target-audience information, cost information, and advertiser-industry information; an image-clip library from which images are selected for inclusion in the image-containing advertisements; and at least one advertisement template that is based on the at least one feature-selection guideline; wherein the system automatically generates image-containing advertisements that contain one or more suggested colors that are automatically suggested based on one or more colors present on a web page that will host the image-containing advertisement.
申请公布号 US2007192164(A1) 申请公布日期 2007.08.16
申请号 US20060355634 申请日期 2006.02.15
申请人 MICROSOFT CORPORATION 发明人 NONG SHUZHEN;LI YING;NAJM TAREK;LI LI;CHEN ZHENG;ZENG HUA-JUN;ZHANG BENYU;LI YIN;CARIGNAN DEAN;XU YING-QING
分类号 G06Q30/02;G07G1/00;H04N7/10 主分类号 G06Q30/02
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