SYSTEM FOR EFFECTING CUSTOMIZED PRICING FOR GOODS OR SERVICES

摘要

The system for implementing Customized Pricing includes, in a preferred embodiment, four modules operable within a server or workstation environment, including a CP Statistics Calibration module, a CP Pricer, a CP Strategy Tool, and a CP Performance Monitor. The CP Statistics Calibration module examines the historical pricing proposals and their corresponding subsequent fulfillment data (e.g., what products were delivered at the offered prices). The historical pricing proposals are generated from or stored within databases coupled to the system. The CP Statistics Calibration module generates the market response parameters that are key to quantifying predicted future buyer behavior. Customer response behavior to various offers for products is preferably modeled using a Zero Inflated Regression Model approach. The CP Pricer software module is operative to construct a pricing proposal using the market response parameters generated by the CP Statistics Calibration module. The CP Strategy Tool coupled to retrieve market response parameters from said CP Statistics Calibration module and strategic goal information from said computer database and generating impacts on said strategic goals cooperative with pricing proposals received from said CP Pricer software module. The CP Performance Monitor operative within the system to receive fulfillment history from records of buyer responses to prior pricing proposals, and periodically monitor a variance from a model established from the market response parameters.