METHOD TO ENABLE INTERACTIVE ADVERTISING DURING A MEDIA STREAM
摘要
<p>A method to enable interactive advertising during a media stream provides an advertising technique that allows a consumer to interact with and selectively extract advertisements from multimedia content (e.g., audio, video, pictures) by providing a mechanism to drill down into elements embedded in the content. The primary functionality allows the consumer to get more information regarding a product or other clement that is seen or heard during a media stream.</p>
