| 摘要 |
A system and a method for promoting goods by using an online shopping mall are provided to promote the goods of an advertiser and increase sales of present sellers by suggesting a customer group suitable for the promoted goods and linking a present sale network of the online shopping mall with promotion of the advertiser. An advertiser terminal(100) fixes the promoted goods and transmits the information of the promoted goods. A seller terminal(200) advertises and sells the goods in the online shopping mall. A shopping mall server(300) is connected to the advertiser and seller terminal, receives the information of the promoted goods from the advertiser, and includes a target sampling application(310). A shopping mall database(400) manages goods information of the sellers, seller terminal information, and a customer profile by linking with the shopping mall server. The target sampling application determines the customer group having purchase history of the goods same or similar to the promoted goods as the customer group to be promoted by receiving the purchase history from the shopping mall database. |
