SYSTEM AND METHOD OF DYNAMICALLY ALLOCATING ADVERTISEMENT ACCORDING TO AUDIENCE RATING

摘要

PROBLEM TO BE SOLVED: To provide a method and system for allocating a dynamic advertisement, according to audience ratings. SOLUTION: A method for allocating a dynamic advertisement, according to the embodiment of the present invention includes the steps of selecting an advertisement broadcast to be transmitted based on a result of analysis to broadcast viewing information of users and a predetermined transmission condition, and providing the selected advertisement broadcast. COPYRIGHT: (C)2007,JPO&INPIT