| 摘要 |
<p>[PROBLEMS] An advertisement distribution system for equally selecting and distributing advertisements so as to achieve efficient promotion of sales activities while preventing advertisement chance from being lost because of the difference in attribute between users, impression of and interest in advertisements from being receded, and the users from feeling repulsion. [MEANS FOR SOLVING PROBLEMS] An advertisement transmitted from an advertisement distributor terminal (20) is associated with advertisement distribution request information, and they are stored in an advertisement distribution management device (10A). Identification information is added to the user information transmitted from a user terminal (30A), and they are stored in the advertisement distribution management device. Thereafter, in response to a Web site read request transmitted from the user terminal, the advertisement distribution management device acquires user identification information, references a user information storage section, and extracts all the information on the category to which the advertisement the distribution of which the user approves belongs, and determines one item of category information from the category information. One of the advertisements belonging to the category information is determined and transmitted to the user terminal.</p> |
