发明名称 |
METHODS AND APPARATUS TO IDENTIFY VIEWING INFORMATION |
摘要 |
Methods and apparatus to identify viewing information are disclosed. In an example method, at least one media signal delivered by a content terminal such as a set top box to a media presentation device such as a television is detected. The media signal includes pixel information that is used to generate one or more images on the television. Encoded viewing information generated at a media consumption site is extracted from the pixel information by a metering device, decoded by the metering device, and then transmitted to a data collection facility for processing.
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申请公布号 |
US2007180459(A1) |
申请公布日期 |
2007.08.02 |
申请号 |
US20060608637 |
申请日期 |
2006.12.08 |
申请人 |
SMITHPETERS CRAIG;RAMASWAMY ARUN |
发明人 |
SMITHPETERS CRAIG;RAMASWAMY ARUN |
分类号 |
H04H60/31;H04H60/59;H04N7/10;H04N7/173;H04N11/00 |
主分类号 |
H04H60/31 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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