| 摘要 |
The account balance adjusting method includes the steps of maintaining an advertiser information database; extracting at least one search information associated with a keyword; determining one search information through a predetermined bidding process using the first bidding price; generating a search result list; maintaining the first bidding price and the generated search result list; receiving a selection of search information from a user; calculating predetermined advertising cost in association with the selection; and deducting the calculated advertising cost from the account balance of an advertiser, wherein the bidding process occurs at a second point in time when a predetermined period of time passes from the first point in time.
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