发明名称 |
Use of extensible markup language in a system and method for influencing a position on a search result list generated by a computer network search engine |
摘要 |
<p>A database search apparatus and method for generating a search result list which responds to Extensible Markup Language (XML) requests from a client to a server of an on-line marketplace. A bid management tool is operable on a client computer to manage search listings and account information of one or more advertisers. The client application communicates with the server via an XML-based application program interface. The bid management tool provides functions for reporting account activity, modifying accounts and manual, timed or event-driven changes to search listings including listings of several advertisers. <IMAGE></p> |
申请公布号 |
AU2007203146(A1) |
申请公布日期 |
2007.07.26 |
申请号 |
AU20070203146 |
申请日期 |
2007.07.05 |
申请人 |
OVERTURE SERVICES, INC. |
发明人 |
NICK CONRAD;PENG ZHAO;ANTHONY MOLINARO JR;STEPHAN CUNNINGHAM |
分类号 |
G06F12/00;G06F17/22;G06F17/30;G06Q30/02 |
主分类号 |
G06F12/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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