| 摘要 |
<p>A system and method for managing chum among the customers of a business is provided. The system and method provide for an analysis of the causes of customer chum and identifies customers who are most likely to chum in the future. Identifying likely chumers allows appropriate steps to be taken to prevent customers who are likely to chum from actually churning. The system included a dedicated data mart, a population architecture, a data manipulation module, a data mining tool and an end user access module for accessing results and preparing preconfigured reports. The method includes adopting an appropriate definition of churn, analyzing historical customer to identify significant trends and variables, preparing data for data mining, training a prediction model, verifying the results, deploying the model, defining retention targets, and identifying the most responsive targets.</p> |
