| 摘要 |
There is provided a sales promotion device ( 10 ) for modifying purchasing behavior. The device ( 10 ) is distinguished in that it includes spatially co-located first and second component parts ( 20, 30; 40, 50, 60 ). The first component part ( 20, 30 ) comprises a consumer product ( 20 ) and the second component part ( 40, 50, 60 ) is operable to encourage a purchaser of the device ( 10 ) to seek one or more further products ( 30 ), the second part ( 40, 50, 60 ) being electronically responsive when spatially presented by the purchaser at retailing premises ( 200 ) to enable the purchaser to gain access to and/or take possession of the one or more further products ( 30 ).
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