| 摘要 |
A system (MD, SC, MT) is dedicated to broadcasting content data streams to communication terminals (T 1 -T 3 ) attached at least to a first broadcast network (R 1 ). The system comprises at least i) data content definition means (MD) adapted to insert at least interactivity points at selected places in contents to be broadcast in the form of streams, each corresponding to the triggering at a selected time of a service application belonging to a group of at least two selected applications, ii) a content server (SC) adapted to broadcast content data streams supplied by said definition means (MD) to terminals (T 1 -T 3 ) via said first network (R 1 ), and iii) processing means (MT) installed in terminals (T 1 -T 3 ), further including display means (MA) adapted to display data contained in streams received from said content server (SC) and adapted to analyze the data of said streams in order, in the event of detection of an interactivity point, to determine the corresponding service application as a function of at least one selected criterion relating at least to the user of their terminal and/or to said terminal and to command the display means (MA) of their terminal (T 1 -T 3 ) to execute that service application.
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