| 摘要 |
A method for buying and/or selling advertising spots electronically is provided. Buyers (agencies) may enter requests describing a desired advertising spot, and the requests may be correlated and/or filtered against available inventory posted by sellers (stations). A station may be notified of a request to and may respond by offering to sell an advertising spot corresponding to the request. In various implementations, agencies may accept, decline, or counter-offer the offer, or an application may automatically process an agency response to the offer. The method may be practiced in scatter markets and/or up-front advertising markets.
|
