发明名称 |
EFFECTIVENESS OF INTERNET ADVERTISING |
摘要 |
A method and computer application for assessing the performance of advertisements and in particular internet advertisements. The method includes collecting objective data points, subjective data points and user experience data points. Additionally, the method includes collecting advertisement description data points, creative description data points and user description data points. With these data points performance scores are calculated for assessing the effectiveness of an advertisement. |
申请公布号 |
WO2005013097(A3) |
申请公布日期 |
2007.07.12 |
申请号 |
WO2004US24859 |
申请日期 |
2004.07.30 |
申请人 |
YAHOO! INC. |
发明人 |
SHEN, DAVID;BOYD, JOHN;KIM, PAUL;ROHRER, CHRISTIAN |
分类号 |
G06Q10/00;G06Q30/00 |
主分类号 |
G06Q10/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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