INFERRED ENDORSEMENT SYSTEM AND METHOD

摘要

An inferred endorsement (IE) system and method allows members of a micro-community (MC) to share information on experiences with purchased products or services with other members of the MC, via a webpage dedicated to the MC. Once a member of the MC, the member's purchases at participating e-commerce sites may be exposed to the MC by posting it on the webpage. The posting information may be maintained in private so that only the members of the MC may view and comment. The MC creator may populate the MC by inviting potential members to join the MC. An invitee joins the MC upon registering with an IE server hosting the MC webpage. Once a member, the invitee may access the MC webpage and exchange product and service experience information with other MC members.