Systems and Methods For Media Planning, Ad Production, and Ad Placement For Television

摘要

Methods and systems for generating a television media plan for a television advertiser. The approach may include storing rate card information of a plurality of television media properties; storing information regarding television audience reached by the television media properties; storing information regarding the television advertiser; generating a media plan for television advertisements based on the rate card information, information regarding television audience, and the information regarding the television advertiser; and presenting the media plan to the television advertiser for purchase. The television advertisement may include a terrestrial broadcast commercial and the television media property may include a television broadcaster. The media plan may include a list of television stations. Alternatively, the television advertisement may include a cable television commercial, and television media property may comprise a cable operator.