| 摘要 |
PROBLEM TO BE SOLVED: To provide a marketing research system which carries out a survey of the groups of visitors at game machines. SOLUTION: When face image data pertaining to the face of a player on the game machine, the game starting time and the type of the game machine are acquired (S12 and S13), the marketing research system judges the identity with the existing data of the individual faces per the face image data acquired to identify the player involved in the game machine (S23). When the identification of the player is not obtained (S24: NO), the gender and the range of age estimated for the acquired face image data (S25) are stored related to the game starting time to build and update a database compiled per game machine (S27). When the identification of the player is obtained (S24: YES), the identification is stored related to the game starting time and the type of the game machine to build and update a database 61 compiled per player (S28). COPYRIGHT: (C)2007,JPO&INPIT
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