Advertising content timeout methods in multiple-source advertising systems

摘要

Systems and methods are provided for ensuring timely receipt of advertisements in response to an advertisement request. In one embodiment, a method includes identifying a base request from an advertisement requester; identifying a total response time allowed to process the base request, wherein the total response time allowed includes a preprocessing period before the base request is sent to an advertisement supplier; a fetch period to send the request to the advertisement supplier and receive advertisements from the advertisement supplier; and a postprocessing period to process the advertisements obtained from the advertisement supplier and send the advertisements to the advertisement requester; and monitoring the processing of the base request to determine whether the advertisements are received and sent to the advertisement requester within the total response time allowed.