发明名称 |
LOCATION BASED SERVICE (LBS) SYSTEM AND METHOD FOR TARGETED ADVERTISING |
摘要 |
A system and method for providing a location based service to create a social network, comprising activating a feature from a wireless terminal, registering from the wireless terminal with a location based service associated with the feature, creating a profile of a user of the feature, and displaying advertising based on the profile and based on geographic location of the wireless terminal. A Global Positioning System (GPS) may be used to geographically locate active users of a feature and sponsors of advertising. Advertising is displayed based on geographic location of the wireless terminal and sponsor(s) of the advertising being represented on an activity map. |
申请公布号 |
EP1800502(A1) |
申请公布日期 |
2007.06.27 |
申请号 |
EP20050810276 |
申请日期 |
2005.09.01 |
申请人 |
QUALCOMM MEMS TECHNOLOGIES, INC. |
发明人 |
STEENSTRA, JACK;GANTMAN, ALEXANDER;TAYLOR, KIRK, STEVEN;CHEN, LIREN |
分类号 |
G06Q30/02;H04L12/56;H04L29/08;H04W4/02;H04W8/18;H04W60/00;H04W64/00 |
主分类号 |
G06Q30/02 |
代理机构 |
|
代理人 |
|
主权项 |
|
地址 |
|