| 摘要 |
A system of marketing using effectiveness metrics includes a server hosting an internet application, a database capable of storing information received by the server, and a digital storage medium providing a user interface when inserted into a client device. The user interface includes at least one link to the internet application, a user being directed to the internet application by the link in the user interface and interacting with the internet application using the client device. Information relating to the user is transmitted and stored in the database. The internet application is changed based on an analysis of the transmitted information.
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