| 摘要 |
A system, apparatus, methods, and computer program products enabling an advertiser to increase or maximize sales and/or profits of a company, brand, and/or product by determining the optimum size of an advertising budget and/or optimizing the allocation of an advertising budget to those media channels, operators within any given media channel, program/page provided by any given operator, and/or space within any given program/page, which generates the highest ratio of sales on invested capital, maximum sales, and/or maximum profits. A system and method of enabling an advertiser to input online the parameters of an advertising campaign, including, but not limited to: the product category, the budget, the characteristics of the target customer, and the desired timing; generating an optimum allocation of said budget which generates the highest ratio of sales on invested capital, maximum sales, and/or maximum profits; enabling operators to offer online the availability of advertisement inventory on their programs/pages and/or spaces; automating the process of determining the optimum size of an advertising budget and/or optimizing the allocation of an advertising budget; integrating advertising planning and purchasing into an advertiser's enterprise resource planning system; enabling an advertiser to bid online to advertise on said programs/pages and/or spaces; and matching advertisers and operators to execute the purchase of said advertisement inventory.
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