PERSONALIZED PROGRAMMING AND ADVERTISING FOR TELEVISION OVER IP
摘要
<p>A media programming source, such as an IP television or radio station, comprises a presence server for collecting and storing information regarding the identification of a set of one or more audience members currently interacting with a particular media device. A database stores information about a plurality of potential audience members. Control circuitry sends advertisements to the particular media device based on the identification of the set of audience members and information associated with the audience members. Additionally, a programming menu for the media programming source can be optimized for a particular audience based on the audience preferences.</p>
