EVALUATION DEVICE OF SATISFACTION SURVEY INFORMATION

摘要

PROBLEM TO BE SOLVED: To evaluate a customer's satisfaction based on satisfaction survey information and determine the priority of improvement subjects based on the customer satisfaction information.

SOLUTION: A benchmark evaluation part 16 calculates an evaluation point and an evaluation index (%) for each question item based on lookup table data DDA from an analysis rule definition database 12 and response data DRAM and DRBM from a plurality of respondents (retail stores) from a respondent database 14. A priority evaluation part 18 calculates an importance coefficient pre-point and a priority point based on lookup table data DK from the database 12 and the response data DRAM and DRBM, and performs determination of the degree of importance of improvement.

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