<p>The subject disclosure pertains to systems and methods that optimize advertisement campaigns. In particular, total utility that can be derived by an advertiser given particular keywords is maximized. The price of each keyword/slot pair can be determined or estimated and bids adjusted automatically to maximize advertiser utility or return on investment for a campaign.</p>
申请公布号
WO2007064503(A1)
申请公布日期
2007.06.07
申请号
WO2006US44776
申请日期
2006.11.16
申请人
MICROSOFT CORPORATION
发明人
BORGS, CHRISTIAN H.;CHAYES, JENNIFER T.;CHICKERING, DAVID M.;ETESAMI, SEYED OMID;IMMORLICA, NICOLE S.;JAIN, KAMAL;MAHDIAN, MOHAMMAD;MEEK, CHRISTOPHER A.
