DYNAMIC ADMINISTRATION OF CUSTOMER LOYALTY PROGRAMS

摘要

A method, computer system, and computer program product for encouraging customer loyalty; acquiring, retaining and rescuing new customers is provided. The method includes the steps of: (a) one or more partners participating within the loyalty system to help define token, cross-promotional tokens, and prize opportunities associated with one or more activities (16); (b) registering one or more members with the loyalty methods for the loyalty system, whereby their registration may include the provision of a registered form of payment data for one or more registered form of payment types of each of the one or more participants and the registration of a token (36); (c) collecting financial data corresponding to transactions of the one or more members associated with the one or more partners, and providing said financial data to the loyalty system; (d) providing access to the loyalty system to the one or more members, the loyalty system permitting the one or more partners; (i) to define the rules defining the loyalty program, including special partner tokens including cross-promotional tokens between partners, loyalty tokens or payments, and chances to win prize opportunities (16); (ii) to monitor the effectiveness of the loyalty systems; and (iii) to modify the loyalty system to enhance its effectiveness.