| 摘要 |
The invention relates to a system integrating advertising messages within digital content reproduction flow which messages allow the exploitation of acquired rights to digital content for advertising purposes. After protection of the reproduction rights, the advertiser introduces the digital content into the card-supporting informatic system and proceeds in defining the shape and form of this card in relationship to the advertising politics; finally, the advertiser distributes said card to the final users who is in position to reproduce the card content via a special software displaying advertising messages respecting the advertiser's preferences and guarantying the fair exploitation of the afore-mentioned rights as well as the non-infringement of these last. |
