B2C AUTHENTICATION SYSTEM AND METHODS

摘要

Embodiments of the invention provide systems and methods for providing authentication of a web site. According to one embodiment, preventing online fraud can comprise receiving a registration request associated with a web site. The registration request can include information identifying the web site. Registration information identifying the web site can be recorded in a registration data store the registration information. A determination can be made as to whether the information identifying the web site is valid. A request to authenticate the web site can be received from a verifier. The web site can be authenticated based on the registration information and results of authenticating the web site can be reported to the verifier in response to the request.