REVIEWING THE SUITABILITY OF WEBSITES FOR PARTICIPATION IN AN ADVERTISING NETWORK

摘要

The way in which Websites are reviewed for use in an advertising network may be improved by (a) accepting a collection including one or more documents from the website, (b) determining whether or not the collection complies with policies of an advertising network, and (c) approving the collection if it was determined that the collection complies with one or more policies such that (e.g. content-targeted) advertisements may be served in association with the documents in the collection. The policy may concern (A) content of one or more documents, (B) usability of a Website, and/or (C) a possible fraud or deception on the advertising network or participants of the advertising network.