| 摘要 |
<P>PROBLEM TO BE SOLVED: To reduce workload of application to campaign, change generation conditions for application requirements according to purchase entities and environments, thereby enhancing campaign effects. <P>SOLUTION: A purchase history data storage part 33 stores purchase history data including electronic payment ID data, such as an electronic money number, and purchase merchandise codes. A campaign target merchandise code storage part 35 stores campaign target merchandise codes. A campaign application requirement generation and registration part 41 performs processing to generate and register campaign application requirement data for electronic payment ID data included in purchase history data which includes purchase merchandise codes that match the campaign target merchandise codes. Points are calculated according to point rules, so that an application requirement is generated if the points reach a predetermined value. The point rules are configured so that points to be provided are different depending on purchase environment conditions, such as gender and age of a purchase entity, purchase date, and location. <P>COPYRIGHT: (C)2007,JPO&INPIT |
