| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide a method and a device for devising marketing technique utilizing RSS feed of a Web site inductive form from mass media advertisement different from technique of SEM (search engine marketing) and measuring the advertisement in real time. <P>SOLUTION: The device is comprised of: a browser terminal (including a browser television receiver) which reads and access an address or a URL in which identification code indicating an RSS feed distribution site is set in components; or an information distribution server which sets the identification code and distributes the identification code to a cellular phone system and the RSS feed of the Web site and a device which sets the identification code set in the URL by the same access to a search key, searches the Web site, displays the acquired RSS feed on the browser, records the URL and the number of display cases of the RSS feed in a database of a member and measures the number of display cases of the RSS feed by unit of the identification code in real time. <P>COPYRIGHT: (C)2007,JPO&INPIT |
