SYSTEM AND METHOD FOR SPONSORSHIP SOURCING SYSTEM

摘要

A system and method are disclosed for automating the interaction between the producers of festivals and events and potential festival and event sponsors for the purpose of selling, sourcing and exchanging sponsorship assets. The system receives data input from producers regarding sponsorship assets and from potential event sponsors about their marketing campaign requirements. Data is combined with data from other sources and programmatically integrated, then programmatically analyzed, matched and optimized to return event sponsorship assets which meet sponsors' requirements and packages and campaigns are created. The packages are then proposed either by the sponsors to the producers or vice versa. Throughout the negotiation and purchase process, the system allows event producers to track multiple sales through the sales process and sponsors to track assets proposed and purchased from multiple events for a campaign. The system provides a communication format for negotiations and programmatically creates a sponsorship contract.