ESTIMATING ADVERTISEMENT PLACEMENT COSTS

摘要

The invention concerns estimating advertisement placement costs, for example, the placement of an advertisement in a newspaper. The invention allows users (18) to enter in text of an advertisement and to select a publication (66) in a website. The server (10) of the invention operates to automatically create an artwork (38) for placement using a pre- stored template 84 86. Using the dimensions of the artwork, the user (18) is presented with a cost estimate for placing the advertisement in that publication. Aspects of the invention include a method of estimating the cost of a placement of an advertisement in a publication, a computer system operable to estimate the cost of a placement of an advertisement in a publication and a web site that operates to provide an estimate of the cost of a placement of an advertisement in a publication.