| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide technology allowing provision of advertisement medium information in effective timing on the basis of advertisement income/expenditure or advertisement effect targeted by an advertiser. <P>SOLUTION: In this advertisement medium provision system, an advertisement income/expenditure management server 6 has: an advertisement information management part 13a for receiving a profit stop condition about the advertisement income/expenditure; an advertisement income/expenditure decision part 13b for deciding whether the profit stop condition is achieved or not; and an advertisement medium selection part 13c for selecting an advertisement medium on the basis of the advertisement income/expenditure. In the advertisement medium provision system, an advertisement information distribution server 5 has: an advertisement information storage part 46a; an advertisement information extraction part 43b; a distribution part 43c; and an advertisement medium information provision part 43f for further selecting an advertisement medium on the basis of an issuing situation of the advertisement medium selected by the advertisement medium selection part 13c. When the advertisement income/expenditure achieves the profit stop condition, it is inquired whether to continuously issue an advertisement or not, and the advertisement medium selection part 13c selects the advertisement media each having a high sales amount of a commodity or the like, selects a vacant or vacancy-scheduled advertisement medium from them, and provides it to an advertiser terminal 2. <P>COPYRIGHT: (C)2007,JPO&INPIT |
