发明名称 |
USING INFORMATION FROM USER VIDEO GAME INTERACTIONS TO TARGET ADVERTISEMENTS, SUCH AS ADVERTISEMENTS TO BE SERVED IN VIDEO GAMES FOR EXAMPLE |
摘要 |
Information about a person's interests and gaming behavior may be determined by monitoring their online gaming activities (and perhaps making inferences from such activities). Such information may be used to improve ad targeting. For example, such information may used to target ads to be rendered in a video game being played by the person. |
申请公布号 |
WO2007041371(A2) |
申请公布日期 |
2007.04.12 |
申请号 |
WO2006US38206 |
申请日期 |
2006.09.28 |
申请人 |
GOOGLE, INC.;BALUJA, SHUMEET |
发明人 |
BALUJA, SHUMEET |
分类号 |
A63F9/24 |
主分类号 |
A63F9/24 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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