发明名称 |
CONTROLLING THE SERVING OF ADVERTISEMENTS, SUCH AS COST PER IMPRESSION ADVERTISEMENTS FOR EXAMPLE, TO IMPROVE THE VALUE OF SUCH SERVES |
摘要 |
<p>A (e.g., expected) performance of proposed ad placement is compared with a performance threshold (either an initial threshold or an adjusted threshold). The ad may be served if the expected performance meets the threshold (perhaps subject to additional conditions), but is not served if the expected performance is less than the performance threshold. Spend information of the ad so served is analyzed to determine if a target amount (budget) is expected to be overspent or underspent. If the former, the performance threshold is increased (and/or the ad performance value is decreased). If the later, the performance threshold is decreased (and/or the ad performance value is increased).</p> |
申请公布号 |
WO2007041102(A2) |
申请公布日期 |
2007.04.12 |
申请号 |
WO2006US37487 |
申请日期 |
2006.09.26 |
申请人 |
GOOGLE, INC.;AXE, BRIAN;KONINGSTEIN, ROSS |
发明人 |
AXE, BRIAN;KONINGSTEIN, ROSS |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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