WEBSITE EVALUATION TOOL

摘要

Embodiments of the invention provide a method and apparatus for determining user interactions with specific content on a content page. The method includes tracking eye movement of the user with an eye tracking device, determining a location on the content page that the user is viewing from the monitored eye movements, storing data representative of the tracking or determined location in a database, and analyzing the data to determine a most viewed area on the content page. The apparatus includes an eye tracker, a content display apparatus, and a computer configured to control the operation of the tracker and display, while also running algorithms configured to extract user fixation information from eye tracking data to determine a most viewed area on the content page.