| 摘要 |
A contextual multimedia advertisement system and associated methods are disclosed. The architecture includes a component that determines content of a multimedia item, and a distribution component that facilitates presentation of one or more advertisements associated with the content. Additionally or alternatively, advertisement presentation, selection and/or generation can be based on context information pertaining to the item and/or end user as well as ratings influenced by advertisers, among other things. The one or more identified advertisements can be presented with the item at valuable points therein.
|
