| 摘要 |
<p>Provided is an advertisement delivery system, in which the user of a mobile terminal device can browse advertisement contents without selecting the genre of information to be used and can perform an advertisement delivery of high advertising effects according to the used state of the mobile terminal device. In this system, an advertisement management unit (102) of an advertisement delivery server (1) acquires the base station code of a base station (3) from a base station code management unit (105), and acquires the time, at which the advertisement contents are delivered, from a time management unit (104). The advertisement management unit (102) generates an advertisement frame according to the base station code and the time, and assigns the advertisement contents thereto. As a result, a mobile terminal device (2) selects any of advertisement delivery methods of the voice regeneration, the moving image regeneration and the text data display in accordance with its own used state (e.g., a standby, a voice origination or a voice termination), and acquires the desired advertisement contents so that the desired advertisement contents may be advertised to and browsed by the user.</p> |
