METHOD AND APPARATUS FOR MEDIA CONTENT DISTRIBUTION

摘要

At least one embodiment of the present invention provides a method and apparatus for media content distribution. The media content comprises program content selected to be played for a user. The program content is provided in a manner that results in the playing of the program content and supplemental content in temporal succession. A mechanism is provided to inhibit the playing of the other portion of the program content during the third period of time until the playing of the supplemental content during the second period of time is complete. The supplemental content for the user is selected based on consumer information pertaining to the user, such as demographic information. A plurality of supplemental content providers can bid for supplemental content viewing opportunities for individual users based on users' consumer information, thereby creating a marketplace for individual users' viewing time.